> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started with flows

> The ready-made flows — welcome, abandoned cart and post-purchase — and how to turn them on in a few clicks.

## What you will learn

What flows are, which come ready-made, how to activate your first one and how to track performance.

## What a flow is

A flow (sometimes called a drip sequence) works on its own: a **trigger** puts the contact in (a signup, an abandoned cart, a purchase), and the **steps** send messages by email and WhatsApp with the delays and conditions you define. Anyone who converts along the way **exits the flow** — no one gets "come back to your cart" after buying.

## The ready-made templates

Under **Automations › Flows**, the **Ready-made templates** gallery brings the validated flows, ready to turn on in a few clicks and adjust later on the canvas:

* 👋 **Welcome** — three emails: one right after signup, another a day later and the third two days after the second, up to the first purchase. Whoever buys, exits — whoever hasn't bought yet keeps receiving the sequence.
* 🛒 **Abandoned cart** — fires after the customer goes inactive with items in the cart (15 minutes by default; requires the pixel installed). A day after the first email comes the second touch: another email for those who clicked the first one, WhatsApp for those who didn't.
* ⭐ **Post-purchase** — three emails from the paid order: the confirmation as soon as the order reaches Cliqo, a "how was your experience?" 7 days later and a "we miss you" 30 days later (requires the store integration).

Each card shows its state ("Use template" or "In use — view flow"). Templates marked **Coming soon** (browse abandonment, price drop, time to reorder) are not available yet.

## Activate your first one

1. Choose **Welcome** — it has the fewest prerequisites.
2. Pick the template for each of the three emails: the step arrives marked **Select a template →**, and without a template the flow won't activate.
3. **Activate flow.** Activation validates everything; if any step is incomplete (for example, missing a template), the screen points to the exact block.

Who enters the welcome flow: contacts who **just signed up** with consent (popup, form inside the email, manual signup, API). **An imported base does not enter** — an import is not a new signup ([understand why](https://docs.cliqo.io/en/automacoes/gatilhos.md)).

## Tracking: the live funnel

Every active flow shows its funnel in real time: how many entered, how many are **waiting now** at each step, how many were sent, opened, clicked — and, at the end, who **exited on conversion** versus who finished without converting. A paused flow shows its numbers frozen, and marked as such.

## Pausing is not deactivating

**Pausing freezes**: whoever is inside stays where they are and resumes from the same point when you reactivate. While the flow is paused, nobody new enters it. One caveat: if, during the pause, a step became overdue by more than 24 hours, the engine doesn't send it late — on reactivation, the flow pauses itself again ([understand why](https://docs.cliqo.io/en/automacoes/regras-do-motor.md)).

A flow that has already sent messages cannot be deleted — pause it; the report history stays intact.

## Next steps

* [Understand the triggers and who enters the flow](https://docs.cliqo.io/en/automacoes/gatilhos.md)
* [The engine's sending rules](https://docs.cliqo.io/en/automacoes/regras-do-motor.md)


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