> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to register your sender for AMP emails

> The approval process at Gmail and Yahoo — what is required, how long it takes, and how to keep the registration active.

## What you'll learn

Why Gmail requires a registration to render interactive emails, what it takes to get approved, and what changes after approval. Registration happens **with Google, outside the platform**: there's no button in Cliqo that starts it, and approval always comes from Google. This article exists so you know what's required and what to expect — to arrange your sender's registration, talk to us at [contato@cliqo.io](mailto:contato@cliqo.io).

## How registration works

Google only renders AMP from previously approved senders. Three rules define everything:

1. **Registration is per exact sender address**, not per domain. An approved `ofertas@suamarca.com.br` does not register `news@suamarca.com.br` — every From address you use needs its own registration.
2. **Approval comes from Google**, in a manual process: a real demonstration email is sent from the production infrastructure to Google's evaluation inbox, along with the official registration form. Yahoo has its own, equivalent process.
3. **Staying registered is conditional on regular sending** — a registration isn't a certificate, it's a subscription that stays active.

## Before submitting

What Google checks:

* **Authenticated domain**: DKIM passing and aligned with the sender, SPF and DMARC configured. DMARC with a `p=none` policy **is sufficient** — you don't need to harden to quarantine/reject because of the registration.
* **A sender with history**: an address that already sends regular volume with good reputation. A freshly created address tends to be silently refused — which is why registration comes *after* [warm-up](https://docs.cliqo.io/en/entregabilidade/aquecimento.md), not before.
* **A real demonstration email**: an actual campaign from your brand (real branding, links, and unsubscribe), not a test. Google rejects demonstrations that look like tests.

## After approval

* **Approval ≠ activation.** Propagation takes **up to 7 days**, and only emails sent *after* activation render interactive. Since Gmail decides at open time, an already-delivered email can start rendering interactive days later, without a resend.
* **The registration must stay active**: first interactive campaign within 15 days of approval and at least a monthly cadence after that. A registration idle for months lapses silently — emails go back to arriving static, with no warning from Google.

## How to follow it in Cliqo

Cliqo **doesn't query Google** — it has no way of knowing whether your sender was approved. What the platform shows, **per sender address**, is what it has on record: whether the address is marked as AMP-enabled. When building a campaign with an interactive block:

* In the sender address list, addresses marked as enabled show a **⚡**. If you pick an address from the list that isn't marked, the screen warns you: *"This address isn't registered for AMP sending. The interactive part will be ignored by Gmail."*
* In the **Review** step, the campaign states what can be said about the sender: *"Marked as AMP-enabled — Google is who approves it"*, *"This sender isn't marked as AMP-enabled"* or, when the address isn't in the sender list, *"We can't tell from here whether this sender is cleared for AMP"*.

In every case the email goes out normally: if Gmail doesn't render the interactive part, the recipient gets the HTML version.

## FAQ

**Does it cost anything?** No — registration at Google and Yahoo is free. What it demands is process and well-done technical configuration.

**How long does it take?** Google's evaluation has no official deadline; after approval, up to 7 days of propagation.

**Do I need to register again if I change the sender?** Yes — each From address has its own registration.

## Related articles

* [Understand AMP for email](https://docs.cliqo.io/en/email-interativo/entenda-o-amp.md)
* [Why did my email arrive static?](https://docs.cliqo.io/en/email-interativo/por-que-chegou-estatico.md)


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