> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Checklist before your first send

> The six checks that protect your reputation before your first campaign.

## What you will learn

What to check — in order — before firing the first campaign from a new account. The inbox is earned; this list keeps you from starting out in debt.

## 1 · Domain verified

**Settings › Domain** with the domain **Verified** — DKIM is what unlocks sending as your brand (root SPF and DMARC are optional). Without this, you can't send from your own brand. Full guide in [How to set up your sending domain](https://docs.cliqo.io/en/entregabilidade/configurar-dns.md).

## 2 · Complete sending identity

In **Settings › Sending**: the **From email**, the **Reply-To** and, in the **Bulk sender compliance** panel, the **legal name**, the **Tax ID (CNPJ)** and the **physical address**. Legal name and physical address go automatically into the footer of your emails, together with the unsubscribe link (which is mandatory and which Cliqo never removes) — Gmail and Yahoo require these from anyone sending at volume. Without a physical address the campaign won't go out; if the legal name is left empty, the brand name is used, and the CNPJ is optional (it appears in the editor's prebuilt footer).

## 3 · Blocklist from your previous ESP imported

If you migrated from another tool, **export its suppression list** (hard bounces, complaints, unsubscribes) and import it in **Audience › Contacts › Suppressions**, with the **Bulk import** button, before any send. Without this, your first send rediscovers, one by one, every dead address the old tool already knew about — and each of those bounces takes a toll on your reputation.

## 4 · Contacts imported with the right consent

When importing, honestly tick only the channels your list has consent for — what that unlocks (and what it doesn't) is in [Understand consent and opt-in](https://docs.cliqo.io/en/gestao-de-dados/entenda-consentimento.md). At the end, download the file of invalid addresses (**Download invalid**) and don't try to re-import them.

## 5 · Pre-send analysis and test email

In the campaign's **Review** step, click **Run pre-send analysis** — it checks the domain, authentication, risky words in the subject line, broken personalization tags and the unsubscribe link — and send a **test email** to yourself (**Send test**). Open it in Gmail and in at least one other client. Tests don't count toward metrics.

## 6 · Small first campaign, with pacing

Don't fire at your entire list at once: start with an engaged slice and use **Send pacing** (in the **Delivery** step) to spread out the send. The why and the how are in [Warm-up: how to send to a new list](https://docs.cliqo.io/en/entregabilidade/aquecimento.md).

## Result

Your first send goes out authenticated, to people who can receive it, with suppressions active and clean metrics for you to measure and grow from there.

## Next steps

* [Warm-up: how to send to a new list](https://docs.cliqo.io/en/entregabilidade/aquecimento.md)
* [How to create and send a campaign](https://docs.cliqo.io/en/campanhas/criar-e-enviar.md)


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