> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to create segments

> The ready-made segments, the builder with eleven dimensions and the advanced mode with groups.

## What you will learn

What comes ready-made, how to build a segment from scratch and how to combine conditions with AND/OR in advanced mode.

## The ready-made ones

In **Audience › Lists and segments › Segments**, two ready-made families:

* **Email engagement** (with an adjustable day window on each card) — AMP engaged, Recently opened, Inactive, Converted, Opened without converting, New contacts.
* **Store navigation** (requires the pixel installed) — All visitors, Browsed without buying, Category interest, Cart without purchase, Abandoned checkout.

The nine **RFM** groups by value × recency — Champions, Loyal, Can't lose them, Promising, Need attention, At risk, New, Hibernating, Lost — don't come as ready-made cards: you use them through the builder's **RFM segment** dimension.

Segments are **dynamic**: people enter and leave on their own as their behavior changes — unlike a list, which is fixed.

## Create a segment

The **Create segment** builder sits at the top of the Segments tab. In simple mode, choose whether the contact must match **ALL**, **ANY** or **NONE** of the conditions, and add conditions across the eleven dimensions:

| Dimension | Example conditions |
| - | - |
| ⚡ AMP interaction | spun the wheel, answered the quiz, submitted the form |
| ✉️ Email action | received, opened, clicked, converted — in one campaign or in any |
| 💬 WhatsApp action | received, read, clicked, replied, converted |
| 📮 Email domain | Gmail, Microsoft, Yahoo… or the domains you type in |
| 🔒 Consent (opt-in) | accepts email / declined / no opt-in yet — per channel |
| 🏷️ Contact tag | has any / all / none of these tags |
| 🛒 Product purchase | bought X, bought anything in the window |
| 🧭 Store navigation | visited the site, viewed a product, viewed a category, viewed the cart, reached checkout |
| 🎯 RFM segment | is in Champions, At risk… |
| 👤 Customer data | average order value, total spent, number of orders, no activity (purchase, email or signup) for N days, tax ID (CPF) filled in — and your [typed fields](https://docs.cliqo.io/en/gestao-de-dados/campos-tipados.md) |
| 📊 Custom event | events your store or your system sends with the account's pixel token |

As you build, the screen shows the **natural-language sentence** of what you are defining and the **live count** of how many contacts match.

## Advanced mode: groups

For compound logic, click **Advanced mode (groups)**: within a group, conditions are **OR**; between groups, **AND**. Example — *(opened in the last 30 days OR interacted with AMP) AND (didn't buy in the last 60 days)*: two groups, three conditions.

## Use, export and delete

* Click **Select** on one or more segments: the side panel shows the audience size and offers **Create campaign** and **Export** (CSV).
* Each segment shows where it is in use ("used in N campaigns · M flows"). A segment that feeds an active flow or a scheduled campaign **cannot be deleted** — the screen explains the block instead of letting you break an automation by accident. Only the account owner can delete segments.

## Related articles

* [How to define the campaign audience](https://docs.cliqo.io/en/campanhas/audiencia.md)
* [Custom and typed fields](https://docs.cliqo.io/en/gestao-de-dados/campos-tipados.md)


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