> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started with pop-ups

> What it takes to publish a pop-up on your store — and how to publish and unpublish without touching the theme.

## What you will learn

How Cliqo pop-ups work, the two prerequisites to go live and the cycle of publishing, updating and taking down.

## How it works

A pop-up is a **piece** published on your store by Cliqo: whoever fills it in becomes a contact in your base, **with the consent on record** (date, source, what they authorized), and can trigger the welcome flow next. Everything is managed from here — after the initial pixel installation, you publish and unpublish pieces **without ever touching the store theme again**.

## The two prerequisites

1. **Pixel installed** — the same script that feeds the browsing segments is what displays the pieces. Installation in Settings › Pixel (Google Tag Manager, the Loja Integrada admin panel, or manual — 5 minutes).
2. **Verified brand domain** (Settings › Domain) — the piece is only served on pages of the brand's verified domain. It's a safety lock: nobody publishes your pop-up on a site that isn't yours.

## The gallery

In **Pop-ups**, its own item in the side menu, the templates are organized by objective — capture leads, know the customer, recover sales, raise the basket, convert coupons. Available today:

* **Welcome** — the most used: offer + coupon in exchange for signing up. [Full guide](https://docs.cliqo.io/en/popups/criar-boas-vindas.md).
* **Prize wheel** — signing up spins a wheel with prizes and weights you define.
* **Scratch card** — signing up opens a scratch card: the visitor scratches the cover and sees the prize. [Full guide](https://docs.cliqo.io/en/popups/criar-raspadinha.md).
* **Discovery quiz** — up to three questions before the email; each answer becomes a segment. [Full guide](https://docs.cliqo.io/en/popups/criar-quiz.md).

The other gallery templates appear greyed out, not publishable yet: cart rescue, free shipping bar, coupon reminder and recommendation rail, marked **Needs your store** (they depend on the store platform integration). Starting from scratch with a free-form builder isn't available yet either.

## LGPD and accessibility, by construction

In the last step, **Review & activate**, the screen shows the **Automatic checks** computed on the piece: LGPD consent with the **legal name, CNPJ (Brazilian company tax ID) and privacy policy link**; minimum accessibility contrast (AA) on the brand colors; keyboard and screen-reader navigation; an active display cap; and the fixed rule that a **pop-up never appears on checkout** — nobody interrupts a purchase in progress. While the legal name, the privacy policy or enough contrast is missing, the **Publish to the store** button stays locked.

## Publish, update, take down

* **Publish to the store** — the piece goes live on the pages and conditions you configured.
* Edited a published piece (via **Configure**)? Publishing again replaces the one that is live — and if you change the piece after publishing it, the button becomes **Publish changes**.
* The **"Your pop-ups"** section, at the top of the Pop-ups screen, lists the brand's pieces — **Live** or **Off** — with **Take down** (removes it from the store immediately; the piece stays saved), **Put live** to turn it back on and **Configure** to edit it. A piece that is off can also be deleted.

Each piece has its own report (in **Reports › By campaign**, **Pop-up** tab, **View report** button): impressions, capture rate, coupons used and **why the pop-up did not appear** to those who didn't see it (already signed up, within the frequency interval, closed it twice, another pop-up in the visit…).

## Next steps

* [How to create a Welcome pop-up](https://docs.cliqo.io/en/popups/criar-boas-vindas.md)
* [How to create a Discovery quiz](https://docs.cliqo.io/en/popups/criar-quiz.md)
* [How to create a Scratch card](https://docs.cliqo.io/en/popups/criar-raspadinha.md)
* [Understand consent and opt-in](https://docs.cliqo.io/en/gestao-de-dados/entenda-consentimento.md)


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