> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Cliqo's terms, exactly as they appear in the interface — with the Portuguese equivalent.

The terms below appear in the interface and throughout this help center exactly as shown. The Portuguese equivalent is what the interface in Português uses.

**24h window** *(janela de 24h)* — a WhatsApp rule: when the customer replies, a free-form conversation window opens for 24 hours, renewed with each reply from them. Outside it, only approved templates.

**AMP interactions · AMP rate** *(interações AMP · taxa AMP)* — actions inside the email (spinning the wheel, answering the quiz, submitting the form) and the fraction of recipients who saw the interactive version instead of the fallback.

**Attributed revenue** *(receita atribuída)* — the revenue credited to your messages, with each sale counted once, within the attribution window (default: 30 days). Whatever has no tracked touch appears as "Organic / other channels".

**Blocklist** — the manual category of suppressions: the addresses and domains **you** add (including the list imported from your previous ESP). Hard bounces, complaints, and unsubscribes are the other three categories, which are automatic.

**Brand** *(marca)* — the unit that sends: its own domain, WhatsApp number, templates, contacts, and campaigns. An account can have several brands.

**Campaign · Dispatch · Wave** *(campanha · disparo · onda)* — the campaign is the object you create; the dispatch is the execution of one send; the wave is a slice of a WhatsApp campaign sent in stages.

**Consent · Opt-in** *(consentimento · opt-in)* — the contact's authorization to receive messages, recorded per channel (email and WhatsApp separately), with date and origin. When importing a spreadsheet, opt-in is only recorded for the channels you check (**Email marketing**, **WhatsApp marketing**) — left unchecked, contacts come in without opt-in and receive nothing.

**Custom fields · Field type** *(campos personalizados · tipo do campo)* — extra contact fields, each with a declared type: Text, Number, Date, Date & time, Yes / No, or List. The type matters: a birthday stored as Date unlocks the **Date / Birthday** trigger in automations; stored as text, it doesn't.

**Flow** *(fluxo · régua)* — an automation with a trigger, steps, and channels. In reports, the flow appears as an analysis lens (in Portuguese the interface calls this lens "régua").

**Human click** *(clique humano)* — a click with bots, security scanners, and prefetches removed, counted once per send. It's the click that counts in reports.

**Meta rating** *(nota na Meta)* — the quality Meta assigns to your WhatsApp number (high, medium, low), based on blocks and reports from recipients.

**Needs attention** *(pendências)* — the bell in the top bar: alerts about missing configuration or metrics over the limit.

**Open (estimated)** *(abertura estimada)* — how many recipients opened the email, measured via pixel. It's estimated because Apple Mail Privacy Protection loads the pixel even without a real open, inflating the number. That's why Cliqo decides by click, not by open.

**Personalization tag** *(tag de personalização)* — a variable in the email text, such as `{{primeiro_nome|Olá}}` — with a default value for contacts who don't have the data filled in.

**Piece** *(peça)* — a pop-up published on your store, with its own report.

**Pixel** — the Cliqo script installed on your store. It identifies visitors, feeds the browsing segments, and links purchases to campaigns.

**Send pacing** *(ritmo de envio)* — spreading an email dispatch over 1, 4, 8, or 24 hours, instead of all at once.

**Showcase · Spin Wheel · Scratch Card · AMP Accordion** *(vitrine · roleta · raspadinha · AMP accordion)* — blocks in the email editor. The Spin Wheel, Scratch Card, and AMP Accordion are interactive in Gmail; the Showcase can go out as a static grid or an interactive carousel.

**Suppression** *(supressão)* — the set of everyone who doesn't receive: unsubscribes, complaints, hard bounces, and blocklist. Applied automatically to every send.

**Template** *(modelo)* — in email, the piece you edit in the editor; in WhatsApp, the message that needs Meta approval before it can be sent in bulk.

**Unsubscribe** *(descadastro)* — the contact's exit, via the link present in every email or via Gmail/Yahoo one-click unsubscribe. Leaving email does not remove the contact from WhatsApp.


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