> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cliqo.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Understand the Home screen

> Cliqo's first screen: attributed revenue, engagement funnel, conversions by channel and trending products.

The Dashboard — the **Home** screen, first in the menu — answers the business owner's question: **how much revenue is Cliqo bringing in — and where is it coming from?** Everything else on the screen exists to explain that number.

## Revenue attributed to Cliqo

The highlight at the top: the revenue credited to your campaigns and flows in the chosen period — **From / to** dates or the 7, 14, 30, 60 and 90-day shortcuts (the default is the last 30). The period applies to the whole screen, except where the screen itself says otherwise. Each sale is credited **once**, even if the customer was touched by several campaigns — the rules are in [Understand the metrics](https://docs.cliqo.io/en/relatorios/entenda-metricas.md).

Right below, three cards: **Attributed conversions**, **Attributed avg. ticket** and **Store revenue**. The attributed ticket is compared with the store's ticket — a well-segmented message tends to sell a bigger cart, and this is where that shows up. The comparison only appears from 20 attributed conversions on; before that the card shows the base ("base: N conversions").

When there were purchases right after one of your clicks but the buyer wasn't identified on the site, the screen shows a notice with how many there were and how much they added up to — making clear they do **not** count towards attributed revenue — and what fixes it (the store's confirmation page passing the order email to the pixel). The notice only appears when that volume sits above what chance would explain — instead of inflating the number or pretending the sale never happened.

## The four indicators

**Contacts**, **Campaigns**, **WhatsApp** and **Store sales**. The first three follow the chosen period and show how many came in during it against the previous period, as absolute numbers ("+N new · M in the previous period") — Contacts shows the whole base as its main number. **Store sales** is the exception: it measures the current month, ignores the selector (the screen says so), has no comparison and carries the daily trend line for the chosen period.

## Engagement funnel

Email only: sent → delivered → opened → clicked → converted, for the period. It's the quick view of where the funnel narrows: low delivery is a list problem; low clicks with high opens is a message problem.

## Conversions by channel

The table that compares **email and WhatsApp** side by side: sends, sales, revenue and average ticket per channel, with each one's share of revenue. Channels not launched yet appear in the footer, under "Coming soon:" — no invented rows.

## Product trends

Fed by the pixel: the five top products over the last 7 days (visits, clicks, interest and sales), with **Out of stock/Low stock** badges when inventory is tracked — and the **Create campaign** shortcut next to each product. It's the short loop: you saw the demand, you built the campaign.

## Related articles

* [Understand Cliqo's metrics](https://docs.cliqo.io/en/relatorios/entenda-metricas.md)
* [Reports by campaign and channel](https://docs.cliqo.io/en/relatorios/visao-por-canal.md)


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