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What you will learn

How to build the audience by adding lists and segments, exclude those who shouldn’t receive, and understand the final recipient count.

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How the selector works

On the Audience tab, the selector groups the options the way you think about them:
  • Lists — the ones you built manually or by import.
  • Engagement — ready-made segments by email behavior (AMP engaged, recently opened, inactive, converted…).
  • RFM — the nine segments by value and recency (Champions, Loyal, At risk…).
  • Browsing — behavior on your store via the pixel (cart without purchase, abandoned checkout…).
  • My segments — the ones you created.
Each option shows its contact count; the badge at the top says when the counts were calculated (e.g. “updated 2h ago”) and the Refresh button recalculates on the spot. Above the groups, Most used gives shortcuts to what you use most in campaigns, and search accepts a name or #id.

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The final math

The audience is the union of everything you selected, with no duplicates — someone in three segments counts once. The total of unique recipients sits at the top of the step, next to Next: Delivery, and again on Review. When the sum of the sources is higher than the total, the screen says how many didn’t make it (repeated across sources, unsubscribed, inactive, or a stale count). On top of that, you can exclude entire segments from the audience (+ exclude segment, on the “Exclude from audience” line) — for example, send to the recently-opened segment while excluding the one with contacts who converted. Lists can’t be excluded.

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Who drops out on their own, without you doing anything

At send time, Cliqo automatically removes: unsubscribes, complaints and hard bounces (the suppressions), anyone on the blocklist, anyone who got a message from a flow in the last 24 hours, and anyone who already received this same send (on a resume). Contacts without marketing consent are also removed once the account requires consent — for example, after an import declared as having no opt-in. The campaign report lists how many were removed and for which reason, under Excluded from send — transparency about the difference between “selected” and “received”.

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Tips

  • Audience too small? Check whether the segment has a short window (e.g. “opened in the last 7 days”) and look at the per-source count in the summary.
  • For recurring campaigns to the same audience, create a named segment instead of rebuilding the sum of lists for every send.