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Consent, in Cliqo, is not a checked box — it is a record with proof: who authorized, for which channel, when and through where. This article explains how that record works and what each contact origin unlocks. Email and WhatsApp are separate authorizations. A contact can accept email and not accept WhatsApp; unsubscribing from one channel does not remove the other. On the contact profile (the panel that opens when you click a contact, Consent section), you see the state of each channel (Email · marketing and WhatsApp · marketing), and Gmail’s one-click unsubscribe revokes email only — that is what the person asked for.

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What Cliqo records

For each consent: the channel, the date, and the origin — form inside the email, store pop-up, manual signup, import, checkout. This trail exists because the LGPD (Brazil’s general data-protection law, similar to the GDPR) requires proof of how the authorization was obtained, and on WhatsApp Meta puts the burden of proof on the sender: an opt-in you can’t prove is an opt-in you don’t have. Roles: you (the brand) are the data controller; Cliqo operates on your behalf and keeps the provenance record.

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What counts as an opt-in

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Why an import is never an opt-in on its own

A CSV file proves nothing — any purchased list would arrive as “authorized”. On import, what you do is declare the state of the base: if it was already opted in on your previous tool, that declaration unlocks marketing sends (and is recorded as your declaration, with a date). What the import does not do, by design: it does not trigger the welcome flow on its own — an imported contact is not a contact who just signed up — and it does not create a silent opt-in for anyone who didn’t have one. For WhatsApp, the bar for that declaration is higher: check WhatsApp marketing only if you have proof of each authorization. Blocks and reports drag down your number’s quality rating with Meta — and that limits your future sends.

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Email vs WhatsApp in practice

  • Email: your current customer base, with a visible opt-out in every send, is a legitimate base. The cost of getting it wrong is low — the person unsubscribes.
  • WhatsApp: marketing requires an explicit, recorded opt-in. The exception is utility messages tied to the customer’s own order (confirmation, delivery, payment). The cost of getting it wrong is high: people who receive messages they never asked for block you, and blocks drag down the number’s quality rating. In any send, “SAIR” (Portuguese for “leave” — i.e. unsubscribe) is honored immediately — the engine recognizes the variants (parar, stop, cancelar, descadastrar).