Before you start
You will need two credentials, and one of them depends on your plan. API key. Generate it in the Loja Integrada panel under Settings → API key → Register new key. That option only exists on a paid Loja Integrada plan — if it does not appear in your panel, that is the plan, not Cliqo. Application key. This one is requested from Loja Integrada’s technical team. A single application key covers every store, so if you already use Cliqo on another store, it is the same key.Connecting
In Settings → Integrations, click Connect new store, choose Loja Integrada, paste both keys — Store API key (chave_api) and Application Key (Cliqo) — and click Connect. The keys are checked on the spot. From then on Cliqo can read your catalogue and your orders. Connecting does not bring the catalogue in by itself: on the connected store’s card, click Sync everything. After that, New only (delta) brings just what changed.Pulling the orders
On the same screen, the Update orders now button pulls orders from Loja Integrada into Cliqo. This is what populates RFM — the segmentation that separates frequent buyers from people who drifted away. Besides the button, Cliqo pulls new orders on its own once a day. The first run sweeps your entire history and may take several passes: it reads in blocks and remembers where it stopped. While that first sweep runs, no customer is enrolled into a flow because of those orders — that would fire a post-purchase message about a months-old order. Only orders that arrive afterwards, day to day, reach the triggers.Keeping the catalogue current
Cliqo updates the catalogue on its own every hour: it brings in the products created or changed since the last time. There is nothing to set up in the Loja Integrada panel. If you changed a product and want to see it in Cliqo right away, use New only (delta) on the store card, under Settings → Integrations.If you would rather not integrate
You can bring the catalogue in as a file, connecting nothing: under Settings → Products, the import accepts Loja Integrada’s official export (XLSX) or a plain CSV. Cliqo recognises the Loja Integrada format on its own and says so on screen when it detects it. That is the route for anyone on a plan without API access, or for a one-off load before deciding whether to integrate.What the connection does not do
- It does not sync stock in real time. The catalogue arrives when you sync, through file import and through the hourly update; there is no lookup at send time.
- It does not change anything in your store. The connection is read-only — Cliqo never creates, edits or cancels orders.
- It does not replace the pixel. Orders tell you what was bought; the pixel tells you what was looked at and not bought. The two feed different segments.