Connect Shopify

Connecting Shopify to Cliqo brings three things: your product catalogue (for emails with a product showcase), your orders (which feed the RFM segmentation and attributed revenue) and your buyers, who become contacts in your base. On Shopify there is no key to copy and paste. You authorize Cliqo inside Shopify itself and come back here. The connection is read-only: Cliqo reads products, orders and customers, and changes nothing in your store.

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Before you start

You will also need:

• The Owner or Admin role in Cliqo. Other roles cannot connect a store.
• Owner or admin access on Shopify, with permission to install apps on the store.
• The store’s .myshopify.com domain. In the Shopify admin it is under Settings → Domains. It is not the address your customers use: it is the internal address, something like sample-store.myshopify.com.

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Connecting

Each account links one Shopify store. Connecting again updates the existing connection.

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Bringing in the catalogue

The catalogue does not come in on its own after connecting. On the Shopify card, under Settings › Integrations, tap Sync everything. After the first time you will also see New only (delta), which brings only what changed since the last sync. Shopify does not notify Cliqo when a product changes. For the catalogue to keep up with prices, stock and new products, sync again. Two things about how the catalogue comes in:

• Shopify collections become the categories. A product that sits in several collections comes in with one of them.
• Products without a SKU come in too. Cliqo creates its own code for them.

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The orders

Orders arrive on their own. On Shopify there is no button to pull orders. The first read starts a few minutes after connecting and sweeps the store’s order history in several passes. While that first sweep runs, no customer is enrolled into a flow because of those orders — that would send a post-purchase message about a months-old order. Only orders that arrive afterwards reach the triggers. After the first sweep, Cliqo fetches new orders once a day, early in the morning. It is not real time: an order placed today shows up the next day. Orders appear under Audience › Orders. Cancelled or refunded orders are left out.

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The buyers

Each order with an email address creates or updates the contact of whoever bought. Orders without an email are left out: without an email there is no way to know who bought. Shopify customers who never bought do not come in through this connection. Consent: a buyer only gets email marketing permission if they are subscribed to marketing on Shopify. Everyone else enters the base without that permission. Contacts you deleted, or who unsubscribed in Cliqo, do not come back through the sync. More in Understand consent and opt-in.

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The pixel on Shopify

On Shopify, the pixel has two pieces: Shopify’s thank-you page no longer accepts theme scripts. That is why the theme pixel does not see the purchase, and the “Recording a purchase” step in the pixel article does not apply on Shopify. The purchase pixel code is generated by the Cliqo team for your account. There is no button for it in the app: ask at [email protected]. On Shopify, add a custom pixel, name it “Cliqo”, paste the code without changing anything, save and connect. This pixel also sends the buyer’s email. That is what links the purchase to the contact, even when the person did not come from one of your emails. The privacy obligations in the pixel article apply here too: your privacy policy needs to say the store uses a tracking pixel.

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What the connection does not do

• It does not change anything in your store. Cliqo only reads.
• It is not real time. Orders come in once a day; products, when you sync.
• It does not use a webhook. The Shopify card shows a Webhook URL field, but it does not apply to Shopify. Do not paste that address anywhere.
• It does not replace the pixel. Orders tell you what was bought; the pixel tells you what was looked at and not bought.

If you tap Disconnect, Cliqo stops reading the store. Products already synced stay under Products.

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When something does not add up

If it persists, write to us at [email protected].

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Next steps

• Install the pixel
• Understand consent and opt-in
• Understand Cliqo’s metrics