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What you will learn

How to build, configure and publish the Welcome pop-up — an offer with a coupon in exchange for signing up.

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Before you start

In Pop-ups (side menu item), choose Welcome › Use this template. The editor has four steps: Choose · Customise · Behaviour · Review & activate — choosing the template is the first one, and you land straight in Customise.

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Customise · the offer

The Customise step holds the piece name, the offer, the image, the brand colors, the company details and what you ask for — with the preview alongside, on desktop and mobile, running the real engine.
  • What people get for signing up — Give a coupon (the code shows on screen right after signing up) or Just say thanks (no code: the piece thanks them and says what comes next).
  • Headline — the promise (“Get 10% off your first purchase”). Want to test two versions? Tick Test two headlines at once: each visitor always sees the same variant, and the report compares the rates.
  • Coupon — a single code, the same for everyone, with the expiry you choose (from 30 minutes to 72 hours) — it’s the clock the visitor sees. A short expiry creates real urgency.
  • Image — positioned left, right, top or behind; the screen recommends a lightweight WebP.
  • Your brand and Company details — the colors need minimum contrast, and the legal name with CNPJ (Brazilian company tax ID) and the privacy policy go into the consent text.

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Customise · what you ask for

  • Email — required.
  • Mobile — optional (Also ask for the phone); it only becomes a WhatsApp contact if the person ticks the WhatsApp consent box, which is separate from the email one (both start unchecked — authorization is a choice, not a trap).
  • Up to 3 extra typed fields (text, number, date, yes/no) — e.g. date of birth for the birthday segment.

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Behaviour

  • When it shows — from the 2nd page, after 8 seconds (the recommended default — captures better than pouncing on arrival), as soon as they arrive, or when they look like they’re leaving.
  • Whoever fills it in joins the list you choose (or none — then they only become a contact) — and can trigger the welcome flow.
  • How often — the interval before someone who closed it sees the piece again (e.g. once a week, stopping after 2 refusals). No bombardment.
  • Where it shows (optional) — only on some pages, or never on others. Checkout is always blocked, as a fixed rule.
  • Where it leads — the address of the button shown after signing up, with the tags your store will read in its own report.

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Review & activate

The summary shows what the piece will deliver (offer, coupon, list, display, company), and the automatic checks verify contrast, complete LGPD consent, accessibility and display caps. When the panel says the piece is ready, click Publish to the store. It starts showing from the next visit, on pages of the brand’s verified domain.

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Result

Each submission becomes a contact with consent on record, receives the coupon (or the thank-you) on screen and joins the chosen list. The piece’s report shows the full funnel — appeared → filled in → became a contact → got the coupon → used the coupon — and the reasons for non-display.