Skip to main content

​
What you’ll learn

Why Gmail requires a registration to render interactive emails, what it takes to get approved, and what changes after approval. Registration happens with Google, outside the platform: there’s no button in Cliqo that starts it, and approval always comes from Google. This article exists so you know what’s required and what to expect — to arrange your sender’s registration, talk to us at [email protected].

​
How registration works

Google only renders AMP from previously approved senders. Three rules define everything:
  1. Registration is per exact sender address, not per domain. An approved [email protected] does not register [email protected] — every From address you use needs its own registration.
  2. Approval comes from Google, in a manual process: a real demonstration email is sent from the production infrastructure to Google’s evaluation inbox, along with the official registration form. Yahoo has its own, equivalent process.
  3. Staying registered is conditional on regular sending — a registration isn’t a certificate, it’s a subscription that stays active.

​
Before submitting

What Google checks:
  • Authenticated domain: DKIM passing and aligned with the sender, SPF and DMARC configured. DMARC with a p=none policy is sufficient — you don’t need to harden to quarantine/reject because of the registration.
  • A sender with history: an address that already sends regular volume with good reputation. A freshly created address tends to be silently refused — which is why registration comes after warm-up, not before.
  • A real demonstration email: an actual campaign from your brand (real branding, links, and unsubscribe), not a test. Google rejects demonstrations that look like tests.

​
After approval

  • Approval ≠ activation. Propagation takes up to 7 days, and only emails sent after activation render interactive. Since Gmail decides at open time, an already-delivered email can start rendering interactive days later, without a resend.
  • The registration must stay active: first interactive campaign within 15 days of approval and at least a monthly cadence after that. A registration idle for months lapses silently — emails go back to arriving static, with no warning from Google.

​
How to follow it in Cliqo

Cliqo doesn’t query Google — it has no way of knowing whether your sender was approved. What the platform shows, per sender address, is what it has on record: whether the address is marked as AMP-enabled. When building a campaign with an interactive block:
  • In the sender address list, addresses marked as enabled show a ⚡. If you pick an address from the list that isn’t marked, the screen warns you: “This address isn’t registered for AMP sending. The interactive part will be ignored by Gmail.”
  • In the Review step, the campaign states what can be said about the sender: “Marked as AMP-enabled — Google is who approves it”, “This sender isn’t marked as AMP-enabled” or, when the address isn’t in the sender list, “We can’t tell from here whether this sender is cleared for AMP”.
In every case the email goes out normally: if Gmail doesn’t render the interactive part, the recipient gets the HTML version.

​
FAQ

Does it cost anything? No — registration at Google and Yahoo is free. What it demands is process and well-done technical configuration. How long does it take? Google’s evaluation has no official deadline; after approval, up to 7 days of propagation. Do I need to register again if I change the sender? Yes — each From address has its own registration.